MAMH x ETL

MAMH x ETL

MAMH x ETL

In honor of the new drop of Swedish, edgy streetwear label Me And My Homies, Enable the Label initiated a collaboration with Dutch creatives Pip Wijn and Yvette van Vlaanderen. Me and My Homies has the vision to create clothing that personifies and symbolises the importance of friendship in today’s culture. The message is clear; all your best experiences has been or will be shared with your closest friends, your homies. You represent that message and those memories and experiences when you wear the Me and My Homies garments.

Personal and professional growth by friendship

It is no coincidence that Dutch creatives Pip and Yvette have been friends for 7 years. Logically, the complete collaboration is based on friendship. A friendship in which passions are shared such as photography, fashion and creativity. A friendship where honest feedback is valued and at the same time used to grow both personally and professionally. The dynamic arising from friendship that develops on set can be seen on image.

Girlsquad @ NDSM Werf

The team consisting of photographer Yvette van Vlaanderen, model Pip Wijn, make-up artist Mairin Nijhuis and stylist & founder of Enable the Label, Michelle de Bruijn collaborated to make the editorial “HOMIES”. The photos were shot at the NDSM Werf in Amsterdam where girlsquad Pip, Yvette and Mairin can regularly be found to create content together.

A COLLABORATION DRIVEN BY ENABLE THE LABEL

Photography | Yvette van Vlaanderen

Model | Pip Wijn

Styling | Enable the Label | Michelle de Bruijn

Fashion | Me And My Homies & Toral Shoes