About the label
Before July is a slow fashion brand founded by British designer Elisa Jaycott. Born from the desire to decrease the demand for ‘Throw Away’ Fashion, Before July Creates unique statement pieces to stand the test of time inspired by the Instagram generation, street style & current trends. Designing 1-2 collections per year & hand-making every piece herself.
Before July is here to challenge the idea of fast fashion, bringing the concept of slow fashion to the forefront of its brand identity. With their customers willing to wait a little longer for a quality product handcrafted from beginning to end with love. Each piece embodies aspects of trends and classic style. This is to create longevity, a piece that can be worn through seasons and kept forever.