About the label
S.U.L.D.N. captures the vibrancy of East London and the nostalgic memories of growing up in the ’90s in London. S.U.L.D.N has quite a bright and loud style at the same time. The sense of girl power is visible through her cuts and finishes. In this way, SULDN enables a unique attitude for the sassy girl. Not the age group but the mind-set. The collection's prints are inspired through colours and the vibrancy of the world. The prints are hand-painted in house and designed on to our signature styles.
The Ulger Lab Studio offers unique styles, using digital prints on a variety of jerseys, including satins, scubas, poly, Lycra and more from their fabric mill based in London. Their close relationship with the mills and factories gives them the space to be creative and develop original styles into their seasonal collections. Rare, Bold, 90's, Fearless, Loud and Pretty is what they are!