About the label
VIELA is a womenswear brand from Lithuania. Inspired by ’90s minimalism and aesthetics. Clean geometric forms, subtle open backs, and elegance- those are the three fundamental values of the brand. All their pieces are handmade and purposeful: classy and modern silhouettes, exclusive details and attention to functional construction. They are really careful about the environment and work with limited edition production and high-quality materials only. As a fashion brand, their main goal is to keep the balance between timeless and functional design.
With every item they create, they are trying to express and show the mindset of life. The biggest inspiration for them is elegance, intelligence, and a minimalistic sense of the universe. If you know yourself that means that you are more aware of your choices and you want to find something special for yourself to symbolise their inner power. That's why they are very attentive to the creation of harmonious details, functionality, and timeless design. The main purpose of VIELA is to create a timeless design to be relevant in the upcoming fashion era.
VIELA SS21 - is our second capsule collection, continuing to unravel the story of the day and night silhouettes. Sculptural, light, and clean natural tones give a sense of serenity and tranquility. The daytime looks from our capsule collection continue to represent modern minimalism principles, which are combined with classic shapes and forms, alongside comfort and elegance. Our evening dresses, however, have sharper, unlatched details, albeit it holds the subtle balance in its proportions. In addition to our new tones and silhouettes, we have also added new high-quality fabrics to this season's capsule collection such as cupro, which holds together at the same time giving you a feeling of lightness and comfort, which is an essential must-have for the warm summer season ahead. The key inspiration for this collection was taken from a city that has a place in one's heart - extraordinary locations within the city which reveal the beauty of modern architecture.